As the UK’s leading pet care business with over 450 centres, plus grooming salons and veterinary practices, I’ve been providing Pets at Home with digital design services from my marketing agency days through my freelance career. I’ve supported various areas of the business, contributing to their many seasonal campaigns and everyday operations.
My role:
Accustomed to managing multiple projects of varying sizes simultaneously, I provide Pets at Home with timely, detail-oriented digital design support.
Services provided:
Responsive email design: I’ve created bespoke and triggered email designs for the eCommerce platform, Pets Club loyalty programme, as well as veterinary and grooming brands. Each design adheres to brand guidelines and prioritises best practices and accessibility.
Digital assets: I’ve developed a wide range of assets, including imagery for templated emails, website banners, and animations of campaign artwork.
Style guides: I created a style guide for Pets at Home’s suppliers, ensuring consistency in the assets and copy provided for brand features and solus campaigns.
Internal toolkits: Collaborating with the client, I’ve designed toolkits aimed at internal teams to support their workflows.
The outcome:
Over the years, I’ve built strong relationships with many members of the Pets at Home team who know they can rely on me to deliver consistently high-quality designs with a fast turnaround, across all areas of the business.
Pets Club voucher email with animation of campaign artwork, mobile and desktop views
“Ellie is a pleasure to work with and always turns around high-quality work quickly.”
– Charlotte Cantillon, Pets at Home CRM Manager
Part of a bedding email with interactive carousel functionality and custom illustrations, desktop and mobile views
Supplier product gifs for use in templated emails
Vets for Pets welcome campaign, mobile and desktop views
Petsaver event images for use in a templated email
